Assistant Vice President – Planning & Branding Strategy (QNB)

• Bachelors level in marketing communications and business and experienced in both B2B and B2B in international markets with best practice marketing techniques
• Minimum 10 years of international experience at a Group level in a multi-disciplinary strategic marketing function across product, segment, marketing communications, brand management, and strategic planning
• Strategy and Marketing Communications lead experience in either or both agency or client side with international experience in MEA and beyond –
• 10+ years’ experience in brand strategy, marketing communications, advertising, or related field
• Proven track record of developing and executing successful brand and communications campaigns that deliver to commercial goals
• Proven and demonstrable creative thinking, problem solving, and analytical skills in marketing communications
• High levels of strategic planning and prioritization capability
• Excellent verbal and written communication skills
• Agency management experience across Brand Consultancies, Communications and Research agencies with international scope to a proven high standard
• Comfortable at Executive and C Suite level in explaining, guiding and recommending the optimum marketing communications strategies approach to brand building
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Knowledge of standards and best practices for online media.
• Strong analytical, forecasting and research skills.
• Strong skills for networking and relationship building.
• Experience enabling strong interdepartmental relationships.

Resilient, with the ability to work to deadlines and maintain high levels of professionalism under pressure.

Job summary

The incumbent will be responsible for deploying international best practices in communications across the Group’s global footprint. They will own the brand strategy and lead cross-functional collaborations with organizational stakeholders, acting as the primary point of contact for managing marketing briefs. This role requires a deep understanding of products, brands, customers, and the industry to develop targeted marketing communication programs for QNB Group. Operating from a centralized hub, they will deliver high-quality brand marketing communications for both domestic and international markets, aligning with QNB’s business strategy and commercial goals. The role involves developing and executing multi-channel communications strategies on an international scale, encompassing advertising campaigns, branding, merchandising, product promotion, and regulatory considerations.

As a senior executive within the MARCOM function, the incumbent will serve as the key liaison between the Communication division and other Bank departments, coordinating requests with specialized divisions within GCD. The position demands a strategic thinker capable of formulating effective communication plans and strategies, offering creative solutions to position and differentiate QNB in the market.