Sales Manager (Corporate)

 

QUALIFICATION & EXPERIENCE:

• High school Diploma or University Degree
• Minimum 3-5 years of corporate sales experience in a luxury hotel
• Proficient in MS Office programs
• Excellent communication, negotiation and presentation skills to engage C-level clients and decision-makers.
• Strategic thinker with strong analytical skills, self-motivated, and able to operate in fast-paced luxury environment.

 

 

ROLES AND RESPONSIBILITIES:

• Responsible for driving corporate business revenue in the hotel by securing new accounts, retaining and growing existing corporate clients.
• Develop and execute a proactive corporate sales strategy aligned with the hotel’s overall revenue and marketing plan.
• Identify, target and prospect new corporate accounts and establish relationships.
• Working closely with internal departments to ensure delivery of service standards and maximising profitability.
• Attend industry events, trade shows, road-shows, client visits, site inspections to promote the hotel and secure business.
• Maintain a robust sales pipeline of qualified leads; manage follow-up, proposals, negotiations and contract closures.
• Monitor market trends, competitor activities, demand spikes and identify new opportunity segments.
• Develop and nurture relationships with existing corporate clients, ensuring repeat business and account growth.
• Deliver regular account reviews, forecasting, and check-in meetings with key stakeholders.
• Work closely with Revenue Management to optimise pricing, packaging and yield strategies for corporate business.
• Create and submit proposals, contracts, amendments; ensure all bookings are properly documented and turned over to operations.
• Ensure accurate and timely reporting of sales activities, pipeline status, forecasts, monthly/quarterly results to senior management.
• Liaise with Marketing team to develop targeted campaigns, promotional offers, and sales collateral for the corporate segment.
• Work cross-functionally with F&B and other departments to tailor offers to corporate clients.
• Represent the hotel externally (industry associations, corporate networking events) to raise visibility and brand in the market.
• Keep abreast of hospitality industry trends in the corporate sector developments and apply insights into strategy.
• Maintain professional presentation, high level of service orientation, and uphold the hotel’s luxury brand standards.