Digital Channel Owner

The Digital Channel Product Owner will own and drive the strategy, roadmap, and delivery of Vodafone’s digital sales and service platforms (E-shop, My Vodafone App, website, AI). This role ensures a seamless and engaging digital experience, maximizes digital sales and revenue, and continuously innovates to meet customer needs and business objectives.

• Own the digital product roadmap: Define, prioritize, and deliver features and enhancements that drive adoption, revenue, and customer satisfaction.
• Revenue & Growth: Drive digital channels sales performance, ensuring targets are achieved across all categories and campaigns.
• Customer Experience: Champion top-in-class journeys by collaborating with UX/UI teams, developers, and analytics teams.
• Stakeholder Management: Align priorities with Marketing, Finance, Care, Enterprise, and Technology stakeholders to deliver business objectives.
• Data-driven decision making: Leverage Google Analytics, Adobe, and other digital tools to track KPIs (conversion, churn, sales, funnel performance).
• Campaigns & Partnerships: Lead vendor collaborations (Apple, Samsung, Google, etc.) to support product launches, promotions, and joint campaigns.
• Product Lifecycle Management: Oversee product launches from concept to execution, ensuring readiness across digital platforms.
• Agile Delivery: Act as Product Owner in agile squads, managing backlog, user stories, and sprint prioritization.
• Continuous Improvement: Monitor competitor benchmarks and customer behavior, implementing enhancements to remain competitive.
• Governance & Compliance: Ensure all digital activities meet legal, security, and operational requirements.