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Ali Bin Ali

Doha, Qatar

Qualification & Experience:

  • University Degree holder
  • 3 years expertise in people management.
  • At least 2 to 5 years background in a distributor/ multinational FMCG business

Roles and Responsibilities:

  • Interfacing with Customer first/ second line management levels for in-market executions
  • Negotiates with customers on the allocated marketing spend
  • Address stock listing, availability, visibility and expiry issues within prescribed guidelines
  • Liaises with the logistics function to delivery of stock
  • Responsible for debt recovery and provides support to accounting team for reconciliations
  • Provides direct supervision of Sales Team (Key Account executive, Sales Executive & Sales Representative) including objective setting, and motivating, as well as coaching.
  • Provides insights from knowledge acquired through multiple data sources such as Essbase, EPOS, Market reports (AC Nielson, ROI and devising key account plans
  • Uses creativity in improving brand visibility and off take within all trade segments
  • Takes creative approaches in using existing resources in handling seasonal spikes
  • Takes part in creating an innovation culture
  • Responsible to ensure adequate stock availability on shelf 24/7
  • Responsible for stock rotation
  • Provides inputs towards the short and medium term related to Customer relationship Management
  • Provide inputs towards short term and medium term related to Brand Development
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