Groups & Events Sales Executive

 

QUALIFICATION & EXPERIENCE:

• Diploma or Degree in Hospitality, Business, or related field.
• Minimum 1–3 years’ experience in hotel sales, group reservations, or event coordination.
• Proficiency in OPERA PMS and OPERA Sales & Catering (essential).
• Excellent verbal and written communication skills.
• Strong negotiation and relationship management skills.
• Attention to detail, organizational excellence, and ability to manage multiple events simultaneously.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Positive, proactive, and customer-oriented approach.

 

 

ROLES AND RESPONSIBILITIES:

• Identify and develop new group and event business opportunities from corporate, leisure, and social segments.
• Respond promptly to incoming group and event inquiries, preparing detailed proposals, quotations, and contracts.
• Conduct site inspections and client meetings to showcase the hotel’s facilities and services.
• Maintain an active pipeline of prospects and follow up to convert leads into confirmed business.
• Negotiate rates, terms, and conditions in line with hotel policies and revenue management strategies.
• Achieve and exceed monthly and annual sales targets for groups and events.
• Liaise with clients to gather event requirements, preferences, and special requests.
• Prepare and distribute detailed function sheets (Banquet Event Orders) to ensure smooth event execution.
• Coordinate with relevant departments (banquets, kitchen, front office, housekeeping, AV, etc.) to deliver successful events.
• Attend pre-event meetings and be present during key events as required.
• Conduct post-event follow-ups to ensure client satisfaction and gather feedback.
• Maintain accurate records of all inquiries, bookings, and client interactions in the CRM or sales system.
• Prepare regular sales reports, forecasts, and performance updates for management.
• Ensure all contracts, deposits, and billing procedures are completed accurately and on time.
• Monitor competitor activities and market trends to identify new business opportunities.