Marketing Manager

Delta City Center Doha

Job ID :  25132640

Qatar

Qualification & Experience:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Position Summary:

Hotel Marketing and Advertising

• Partners with Operations,  and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and any third party agencies on the tactical advertising campaigns’ creative and media plans.

• Manages marketing calendar.

• Partners with property Revenue Management to verify correct offer loading to Hotel Websites, verifying advertisement targeting is correctly directed at relevant consumer groups

• Maintains frequent, active engagement with Digital Field Marketing account manager (as applicable)  to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

. Provides marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

 

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

 

Public Relations and Visual Asset Management

• Assists in developing a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.

• Maintains a comprehensive list of local media contacts, including food critics and bloggers.

• Writes and distributes all press releases for property events, promotions, and outlets.

• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with Area and Brand Marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development 

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Assists in the production of all property display, and temporary signage in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly basis.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).