PR & Communications Executive

 

QUALIFICATION & EXPERIENCE:

• Minimum 2 – 3 years of experience in a similar role.
• Bachelor’s degree in PR & Communications or a related field.

 

ROLES AND RESPONSIBILITIES:

• Assist in developing and implementing the hotel’s annual PR and communication strategy.
• Draft, edit, and translate press releases, media kits, and feature stories in both English and Arabic.
• Build and maintain strong relationships with local, regional, and international media representatives.
• Coordinate and host media visits, interviews, press conferences, and familiarization (FAM) trips.
• Monitor media coverage and prepare regular PR activity and performance reports.

Communications & Brand Messaging

• Ensure all internal and external communications align with Rixos brand standards.
• Support the creation of engaging stories that promote the hotel’s products, services, and unique experiences.
• Assist in handling crisis communications and maintaining a positive public image.
• Manage translation and localization of promotional materials to ensure cultural accuracy and tone consistency.

Digital & Social Media Support

• Collaborate with the marketing team to develop social media content that reflects brand identity and key messages.
• Monitor online mentions, reviews, and public sentiment to support reputation management.
• Assist in planning and executing digital PR campaigns and influencer collaborations.

Events, Activations & Partnerships

• Support the organization and promotion of hotel events, press launches, and community initiatives.
• Ensure consistent communication before, during, and after PR and promotional events.

Administrative & Reporting Duties

• Maintain a media database and track outreach activities.
• Prepare monthly PR and communication performance reports.
• Manage PR-related budgets, suppliers, and agency coordination as required.