Sales Manager (Leisure)

QUALIFICATION & EXPERIENCE:

ROLES AND RESPONSIBILITIES:

• Responsible for driving hotel revenue from the leisure and transient segment of the hotel.
• Develop and execute a proactive sales strategy for the leisure segment aligned with the hotel’s annual revenue and occupancy targets.
• Expanding the leisure business pipeline to maximise profitability.
• Identify, target and engage with travel agents, online travel platforms, tour operators, leisure group clients, etc.
• Working closely with internal departments to ensure delivery of service standards.
• Build and maintain a strong pipeline of leisure-segment leads; track proposals, negotiate rates/packages, close deals and monitor conversion.
• Monitor market trends and leisure travel and apply insights to shape offers and promotions.
• Manage relationships with key leisure partner accounts (travel agencies, tour operators, online partners) ensuring repeat bookings, favourable positioning and promotion of the hotel.
• Attend industry events, trade shows, road-shows, client visits, site inspections to promote the hotel and secure business.
• Deliver regular account reviews, forecasting, and check-in meetings with key stakeholders.
• Work closely with Revenue Management to optimise pricing, packaging and yield strategies for leisure business.
• Create and submit proposals, contracts, amendments; ensure all bookings are properly documented and turned over to operations.
• Ensure accurate and timely reporting of sales activities, pipeline status, forecasts, monthly/quarterly results to senior management.
• Liaise with Marketing team to develop targeted campaigns, promotional offers, and sales collateral for the leisure segment.
• Work cross-functionally with F&B and other departments to tailor offers to leisure clients.
• Represent the hotel externally (industry associations, leisure networking events) to raise visibility and brand in the market.
• Keep abreast of hospitality industry trends in the leisure sector developments and apply insights into strategy.
• Maintain professional presentation, high level of service orientation, and uphold the hotel’s luxury brand standards.