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Ali Bin Ali – Qatar

Doha, Qatar

Qualification & Experience:

  • Graduated with any 4-year degree course related to business, preferably with MBA
  • Minimum 4 years sales experience, preferably from the same FMCG Principal, i.e. P&G, 2 years of which must have been spent with distribution/multinational FMCG business.
  • Demonstrated skills in people management
  • With practical knowledge in Microsoft Excel, Word and PowerPoint
  • Excellent negotiation skills and customer-centric service
  • Demonstrated business communication skills both written and spoken English and/or Arabic

Roles and Responsibilities:

  • Interfacing with customer first/second line management levels for in-market executions.
  • Negotiate with customers on the allocated marketing spend
  • Address stock listing, availability, visibility and expiry issues within prescribed guidelines
  • Liaise with the Logistics function to delivery of stock
  • Responsible for debt recovery and provides support to accounting team reconciliations
  • Customer Business Development (CBD) – understanding business needs on an end-to-end process.
  • Setting targets – set individual targets for the entire team and cascade overall objectives and the way forward.
  • Sales Team – ensure individual report is received and reviewed while visiting the trade as per journey cycle
  • Coaching – provides team coaching to achieve short and medium term goals
  • Develop sales – train team on sales development and get feedback on regular basis to ensure team is on track and up-to-date with necessary skills
  • Performance review – conduct regular team performance review based on achieved objectives and provide coaching to improve weak areas.
  • Return on Investment (ROI) / Score card – analyze sales whether the results yield return on investment. Use score card for checklist provided by principal to ensure every task as per guideline is executed.
  • Fund management – work closely with team leader to ensure that there is available fund and execution of the brand is implemented as to target and guidelines.
  • Planning – plan various product brand launches and coordination
  • Organizing – organize business meeting with key customers for complex issues related to marketing, brand execution and product launches
  • Negotiation – negotiate marketing space allocation with customer per plan, category, brand and space to maximize spacing and product visibility
  • Team management – ensure individual team member in-market execution is aligned with the Principal guidelines
  • Shopper Based Design (SBD) – ensure that all products are displayed based on Principal’s SBD
  • Stock Availability – ensuring stocks are available 24/7 to maintain credibility and high level of customer commitment.
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