Digital Marketing Manager

QUALIFICATION & EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3-4 years of proven working experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress, etc).
• Excellent analytical skills and experience with reporting tools.
• Creative thinking and problem-solving abilities.
• Strong communication and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Certification in digital marketing is a plus.

ROLES AND RESPONSIBILITIES:

• Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
• Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Oversee SEO/SEM strategies to maximize website traffic and search rankings.
• Manage the company’s social media presence across all platforms.
• Create and manage content for the website, blogs, and email marketing campaigns.
• Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.
• Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
• Identify trends and insights and optimize spend and performance based on data.
• Manage the marketing budget for digital campaigns.
• Stay up to date with the latest digital marketing trends, technologies, and best practices.
• Build and maintain a strong brand voice across all digital channels.