Commercial Marketing Specialist – Qatar Airways
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Qatar Airways
213793
Closing Date: 28-10-2024
Qualification & Experience:
- Bachelor’s degree in marketing or equivalent with at least 4 years of job-related experience.
- Passion for aviation and travel, airline experience will be considered as a plus.
- Strong communication and project management skills.
- Experience and proficiency with data analytics, in particular with Tableau and Adobe.
- Proficient in Microsoft Office Suite especially Excel and PowerPoint
- Ability to perform effectively well under pressure within the environment of time constraints, change in priorities to resolve issues with a high level of competence and professionalism.
- Outstanding written and verbal communication in English with excellent influencing capabilities. Knowledge of a second language as Spanish will be a plus.
Roles and Responsibilities:
- Work closely with strategic airline partners, creating and executing campaigns to enhance the collaboration and promoting new initiatives to generate value, as well as creating cross collaborations between your main areas of responsibility.
- Oversee tourism board partnerships to meet company’s business priorities, supporting partner’s objectives (e.g. awareness/conversion), utilizing business intelligence tools to identify and promote relevant flows to the targeted destinations, ensuring a 360 degree and balanced approach analyzing historical revenue performances from feeder markets, industry trends and connectivity and propose an optimized budget split across markets.
- Coordinate and execute independent campaigns in key markets, providing also necessary guidance to local teams for regional execution when requested. This includes briefings, stakeholder coordination, contractual, budget planning, reporting and post-campaign reimbursements.
- Collaborate with multiple internal stakeholders such as Alliances, Global Sales, Corporate Planning, contributing to the growth and expansion of existing codeshare partnerships, onboarding new tourism boards to promote flows from key markets and supporting the development of new routes or resumptions through marketing funds.
- Develop integrated marketing communication plans for key commercial activities led at HO. This includes global tactical drives, pricing strategies (e.g. branded fares), new QR products (e.g. ancillary sales) etc.
- Understand commercial analytics and forecasts, determine where the pressure points lie, develop marketing strategies to assist sales and develop opportunities for partnerships with Airlines, Tourism Boards and Airport Authorities on joint collaboration, in kind or in cash, to develop or build up for new destination launches.
- Conduct commercial analysis of revenue opportunities and traffic flows in collaboration with sales and revenue management.
- Collaborate in development of an integrated marketing campaign plan for launch of the new destinations or new partners flying to Doha, inclusive of media selections, tactical drives, local sponsorships, below the line activities etc. and coordinate budgets, contracts, payments and procurement requirements for the project.
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