E-Commerce Executive

Job Description:

W Doha, West Bay W Hotels

Job Number 24178126

Qualification & Experience:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field; additional certifications in digital marketing are a plus.
• Minimum 2 years’ experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
• Proven experience in creating and managing PPC campaigns, digital targeted campaigns, SEO, and SEM strategies.
• Experience with OTA advertising platforms like Booking.com, Expedia, and TripAdvisor.
• Familiarity with tools and platforms used in digital marketing, including analytics tools, ad management platforms, and social media management tools.
• Demonstrated expertise in social media advertising on platforms such as Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
• Strong analytical skills with the ability to interpret data and optimize campaigns for maximum performance.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a results-driven mind-set and a passion for driving revenue and enhancing online presence.
• Experience in the hospitality industry is a plus

Job Summary:

The Digital E-Commerce Marketing Executive sits at the intersection between Marriott International’s E-Commerce marketing team and W Doha’s marketing team. This role helps the property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of the property’s strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, Meta search sites, search engines, and other E-Marketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The of The Digital E-Commerce Marketing Executive serves as a thought leader to the hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with the Marriott Digital Field Marketing team on a regular basis to make sure that hotel goals are being met and campaigns are optimized to drive maximum results and efficiency.

The ideal candidate will be a motivated individual who is ready to make a significant impact in the digital marketing landscape and will be responsible for developing and executing comprehensive digital marketing strategies, including PPC campaigns, digital targeted campaigns, SEO, SEM, and social media advertising across various platforms such as Facebook, Instagram, YouTube, Snapchat, and LinkedIn. This role requires close collaboration with the marketing director, revenue team, and marketing team to drive revenue and enhance the online presence of W Doha across multiple channels.