Segment Marketing Senior Specialist

To initiate, support and coordinate the execution of the Enterprise Marketing Strategy and go to market activities for Vodafone Business for all products and services (including Mobile, Fixed, Cloud, IoT, Digital and VAS) as well as launch campaigns where needed. The role has to work closely with Segment Marketing Teams in order to drive the Enterprise Segment business growth and will be responsible for key segment KPIs (revenue, market share, NPS, etc).

To coordinate with Segment Sales where relevant on acquiring feedback from the market, feedback on the new campaigns and most importantly pipeline updates as well as coordinate communication material to target segments where required. To contribute to ideations and challenge concepts when brainstorming for new concept projects. To identify low-level opportunities or risks where needful. Need to collaborate and co-ordinate with cross-functional internal and external teams for the successful delivery of expected tasks.

• Support the execution of the Marketing Strategy and Roadmap in order to achieve the Enterprise segments’ objectives (including Revenues, Profitability, NPS, Brand Awareness and Consideration, etc.) as well as launch campaigns where needed
• Cross-functional support and collaboration to support the launch of differentiated and relevant propositions for Enterprise segments.
• Support Segments on successfully delivering the Go to Market activities for launching new Propositions, Products and Services (including Marketing Communications, Channel Enablement and Customer lifecycle Management)
• To coordinate with Segment Sales where relevant on acquiring feedback from the market, feedback on the new campaigns and most importantly pipeline updates as well as coordinate communication material to target segments where required.
• To contribute to ideations and challenge concepts when brainstorming for new concept projects. To identify low-level opportunities or risks where needful.